I successfully led the UX/UI design for an online spa booking system in the Lush commerce app, enabling customers to conveniently book their treatments without making a call.

I was the lead designer for the corporate website over six years, evolving the existing design language and then implementing a full redesign as part of a new company brand in 2019.

I worked with my UX team colleagues to bring our work together, unify design and create a Figma library of guidelines and patterns that would ensure consistency and a better experience for customers online.

I recreated bespoke editorial articles on typography and graphic design translated for the web from the redesigned and reimagined magazine.

I produced digital type specimens for both new studio releases and library classics for evaluation and inspiration by customers based on comprehensive user research and testing.

I worked to create a design system to service a fast-paced news site in the Arabic language.

I worked with multiple academic departments to create a cohesive experience across a range of digital products.